Subliminal is something that is done unconsciously.
Every day people are motivated and influenced in a way that they do not even directly realise. Their subconscious is targeted and they are influenced and persuaded. This is known as subliminal persuasion.
There is a debate as to whether they really work on not. There is no substantial evidence to prove this but majorly the fact that there is an effect is not something that is denied. This is effective if there is a proper reading of the people and understanding what they want.
Advantages
The science of persuasion is of great help. It helps in conveying the message and influencing in a very subtle manner. It is not on the face but is very indirect.
Example-
1. A sales person can very effectively even by his body language can use this for persuading people to buy his product.
2. A marketer can communicate the message that he wants to communicate
3. A teacher can influence the students to follow the right path in life through this kind of persuasion.
4. In order to get the best from his employees, the manager uses this kind of persuasion.
5. In advertising, with the help of this communication is made effective.
It is for help everywhere- in school, at home or at work place.
Let us understand as to why it works in influencing and persuading people.
The reasons are as follows:
1. Human beings have the tendency to respond to things by connecting and associating to it. People link to stories in a better way then they link to mere facts. Whatever touches their heart actually shapes their behaviour.
2. People have the tendency to think of themselves first and care for themselves before caring for anyone else. Thus the subject that a person wants to communicate can be easily done by elaborating how it will help the person and how it be prove to be advantageous.
3. Human beings are social. They cannot stay in isolation. There is a need for them to communicate and interact on regular basis with others.
People listen to others and also have the need for others to listen to them. Most of the people are not aware of the technique that is being used is hypnotic persuasion. While the brains are thinking is aware of what is happening but what it doesn't know it that the unconscious brain is catching some signals.
It includes the following methods:
1. Smell
By locating a bakery shop that makes yummy cookies in the centre area of the shopping mall is a technique of using subliminal persuasion. People get attracted to visit the place any buy their favourites.
2. Sight
This uses the images and visuals for persuasion and influence. For example- the effect of a print advertisement on a consumer is an example of use of sight technique.
3. Sound
The type of music and the volume and intensity of the music has influence on the mind. The loud music can make a person start dancing.
4. Touch and taste
This is also a technique of subliminal persuasion. The effects of this technique are still being measured and evaluated.
Thus if you have rightly understood the subliminal technique, start influencing the people around you because you are getting influenced by it every day.
No comments:
Post a Comment